About GuifiLab

Not Guufie. Not Kuifi. Just Guifi.

GuifiLab, the development team of Guifi, from Apeldoorn in the Netherlands. Where ambitions turn into working software.

What does Guifi stand for?

For dreams. For ambition. In our view you can never have too much of either.

It started that way with Martin Boomkamp. Top-level sport taught him that success is never a coincidence. It comes from a clear ambition, focus, working together and above all: just getting started. That mindset is still the foundation of Guifi, and of GuifiLab.

Every organisation has an ambition. Sometimes big, sometimes small. But an ambition stays an idea until someone decides to get to work on it. In GuifiLab, getting to work means building: the website, the integration, the app or the tool that makes the ambition real. Making beautiful things is one thing, but it has to be about something.

From ambition to working software

Custom software

Websites and applications for organisations whose process does not fit standard software: WordPress, Laravel and integrations between the systems you already use.

Discuss your challenge →

Our own modules

Tools that started as something we needed in our own work, then grew into products: video tools for makers and WordPress modules for editorial teams.

View the video tools →

Maintenance and support

What we build, we keep running: updates through our own update server, support by the people who built it, and servers in the EU.

To support →

How we work

  • Thinking and doingWe do not stop at advice. We build it, put it live and keep improving it.
  • Down to earthNot as much as possible, but the right things. Practical, with the end goal in sight.
  • Used first ourselvesOur tools ran in our own work before anyone else got them.
  • AI as an acceleratorCraftsmanship is the basis. AI speeds things up, and a person always decides.
  • Privacy by defaultLocal where it matters, EU infrastructure where we host, no tracking without consent.
  • Just get startedDoes it not exist yet? Then we build it.

The Guifi family

One club. Every specialism under one roof.

guifi.nlGuifiStrategy, marketing and growth. guifi.ccGuifiCCContent and production: photo and video that gets noticed.
guifilab.comGuifiLabWebsites, apps, AI and smart digital solutions. You are here.

Got a process that could be smarter?

Tell us where you get stuck. We think along, and then we build it.

Plan an introduction
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