GuifiLab
Development Products Cases About us
Guifi's development arm

We build what
off-the-shelf software can't.

GuifiLab is a development team from Apeldoorn (NL) with two specialisms. For clients we build custom websites and applications: WordPress, Laravel, integrations. Alongside that we make our own software for video makers. Doesn't exist yet? We build it.

Why our tools work
The best tools aren't born in a meeting room.But at the hundredth time doing the same manual task.

Most of our tools weren't built to sell. We needed them ourselves. Only once they proved themselves did we make them available. That's how you know they don't just work technically, but are a pleasure to use.

Our products

Our own software.
Born in practice.

First built for ourselves, then made available. In the shop you'll find our tools, ready to use.

For WordPress

Stronger editing, quality built in.

WordPress stays your familiar foundation. We just make it smarter, so your editorial team works more efficiently: better content, faster publishing and accessibility built in, without taking control out of your hands. Implementation on request.

Content

Content Checklist

on request

Safeguards content quality before publishing: a configurable checklist per content type for title, SEO, images, ACF fields and product info. Required items can block publishing; warnings stay visible. Works with Classic, Gutenberg, Elementor, ACF, Yoast, Rank Math and WooCommerce.

on request →

AI Text Assistant

on request

Editorial AI that suggests titles, summaries, SEO copy and alternative phrasings, without ever overwriting anything automatically. The editor always stays in control. With privacy control, key management, version history and protected values. For Classic, ACF and Elementor.

on request →

Content Experiments

on request

Learning from content performance, responsibly: privacy-free before/after baselines around editorial changes, and later controlled A/B tests with explicit consent, cache compatibility and statistical reliability. Every variant validatable via the Content Checklist.

on request →

Search & Chatbot

on request

Search and optional AI chat over your own site content only, as a privacy-friendly alternative to external search services. Runs entirely on our own EU infrastructure (full-text and vector embeddings) and sends no data to third parties by default; multiple WordPress sites are searchable from a single search bar. The AI chat is optional and answers only from your own content, with pinned answers and a fact check.

on request →

Video player

on request

A sleek, fast and accessible video player for a better video experience on your WordPress site.

view demo →
What we build

Not every problem is solved with off-the-shelf software.

Got a process that eats time, or missing an integration between systems? We build a solution that fits exactly, around your process instead of the other way around.

WordPress

For content, webshops and marketing. More powerful than most think. Sites, plugins and WooCommerce that do exactly what you need, without bloated code.
  • Custom plugins & features
  • WooCommerce extensions & customer portals
  • Custom Elementor widgets
  • Complete, fast websites
  • Integrations with existing systems

Laravel

For custom applications. Does a project outgrow WordPress? We build it in Laravel: robust web applications, platforms and APIs that scale with you.
  • Web applications & dashboards
  • Internal platforms & customer portals
  • REST APIs & system integrations
  • Workflow automation
  • AI tools & integrations
Cases

Work by Guifi.

From websites and platforms to custom software. A selection of what we've built.

about us

The builders of Guifi.

We're the developers behind the scenes, the nerds who write the tech. Where Guifi grows organisations with strategy and marketing, we solve problems with code. No talk about efficiency, just the tools that make it happen.

GuifiLab is made up of developers, marketers, video makers and AI specialists. We don't build software for the sake of software, but tools that save people time.

more time for what matters

Got a process that could be smarter?

Browse our software in the shop, or tell us where you're stuck. From a small plugin to a complete platform, we're happy to think along.